PROGRAM OVERVIEW
This program will expose you to the various operation, management and marketing challenges of events.
Event Planning & Management
The Events Management industry is fast-paced, very competitive, and requires highly trained and professional workforce in every aspect.
YOUR BENEFITS
- Familiarize with the basic event concepts, strategies and venue considerations.
- Learn how to budget for events and work with sponsors.
- Learn how to conduct event promotional campaigns.
- Explore virtual and hybrid event operation and management.
Mr. Magdy Attalla
Founder
SEMINARS (20 HOURS)
- Event creation, the “five Ws”, feasibility, themes, the “WOW” factor.
- The event concept, strategy, venue considerations.
- Event budgets, financial projections, sponsorship.
- Promotional campaigns and post-event evaluation.
- Virtual and hybrid event management.
SITE VISITS & TOURS (20 HOURS)
- Tours & presentations at three large convention centers in Switzerland.
- Tours & presentations at two innovative event planners in Switzerland.