GSWISS Mini MBA in Marketing & Brand Management

COURSE OVERVIEW

Marketing is the business function that identifies customer needs to produce products and services to satisfy these needs. This course will introduce you to the concept of “Relationship Marketing” and various techniques to help you grow and sustain your brand.

YOUR BENEFITS

Confidently advise executives on appropriate marketing strategies for your organization.
Develop and implement marketing plans to improve customer relationship and brand management activities.

BENEFITS FOR YOUR ORGANIZATION

Enhanced capabilities and professionalism amongst marketing and branding leaders.
Marketing strategy and plans that link to and support strategic business objectives.
Higher levels of customer satisfaction and loyalty leading to reduced customer complaints and Increased sales.

MODULES (35 HOURS)

The concept of Relationship Marketing
Strategic marketing management.
Modern brand management.
Managing stakeholders.
Managing marketing communication activities.
Evaluation and finance for marketers.

GSWISS Mini MBA in Marketing & Brand Management

COURSE OVERVIEW

YOUR BENEFITS

BENEFITS FOR YOUR ORGANIZATION

MODULES (35 HOURS)

SITE VISITS (5 HOURS)

Duration

LOCATIONS