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GSWISS Mini MBA in Hospitality Management

COURSE OVERVIEW

This course is designed for a spectrum of hotel professionals and covers the core concepts included in most MBA programs worldwide—Strategy, Marketing, Management, and Finance—but with a specific focus on the Hotel Industry.

YOUR BENEFITS

  • Learn how to execute a strategic plan for your hotel.
  • Learn how to execute a marketing plan for your hotel.
  • Design a service recovery system for dissatisfied guest.
  • Learn pricing techniques for the best customer value as well as for the best hotel value.

BENEFITS FOR YOUR ORGANIZATION

  • Enhanced capabilities and professionalism amongst senior managers.
  • Higher levels of guest satisfaction and loyalty leading to reduced customer complaints and Increased sales.

MODULES (35 HOURS)

  • Success strategies and leadership
  • Hotel customers and the concept of relationship marketing.
  • Managing information technology in hospitality.
  • Financial accounting and revenue management.
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SITE VISITS (5 HOURS)

  • Presentations by two general managers of two Swiss hotels.
Duration

6 Days

LOCATIONS

Zurich or Lucerne.

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