Luxury & Brand Management

PROGRAM OVERVIEW

Luxury brands are at the top of the global market. However, traditional marketing principles do not apply to them. This program will explore the unique concepts of brand management and marketing while exploring various luxury sectors and trends.

YOUR BENEFITS

Explore the luxury brand management techniques.
Familiarize with the main pillars of marketing luxury products & services.
Learn the application of social media in luxury fashion brands.
Explore the “longevity” trend and its impact of future luxurious skincare industry.

SEMINARS (15 HOURS)

SITE VISITS & TOURS (25 HOURS)

Tour of a renowned Swiss watch manufacturer.
Tour of a luxury jewelry manufacturer.
Visit to an iconic Swiss industrial designer.
Visit to the world’s finest ski manufacturer.
Visit to the world’s most luxurious skincare company.

Duration

7 Days

LOCATIONS

Zurich, Geneva, St. Gallen